What is second screen behavior?

Second screen behavior is when viewers use a phone or tablet while watching TV or streaming. For Gen Z and Millennials, it’s now a natural extension of the viewing experience.

How common is second screen use among Gen Z and Millennials?

Very common. 85–89% of Gen Z use a mobile device while watching TV, and over 76% of Gen Z and Millennials say they often or always browse the internet on a second device. Smartphones are the dominant second screen, with ownership near universal.

What do people do on their second screens while watching?

Typical activities include checking social media and messages, looking up show-related info, and shopping links tied to what’s on screen.

Why does second screen behavior matter for streaming platforms?

It’s the norm, not the exception. Managed well, it drives deeper engagement, longer watch time, stronger retention, and new monetization opportunities.

How does Sound Dimension’s AiFi use the second screen?

AiFi turns phones into synchronized speakers, integrating them into the sound experience for social listening, surround sound across devices, and immersive group sessions.

How does AiFi improve engagement instead of causing distraction?

By keeping the phone inside the experience: the second screen becomes a sound extension of the story, reinforcing immersion rather than pulling viewers into competing apps.

Can second screen behavior help content go viral?

Yes. Second screens are where conversations happen. Shared listening and synchronized group moments are inherently social, boosting organic sharing and recommendations.

What monetization opportunities does AiFi unlock?

Premium synchronized live events, upsells for group sound experiences, sponsorships and branded events, plus audience intelligence on participation and session behavior.

How does AiFi help reduce churn?

AiFi makes the phone an extension of the platform, not an exit point. Synchronized sound across devices increases watch time, strengthens social bonds, and lowers churn.

How can I see AiFi in action?

Book a demo with Sound Dimension to experience how AiFi transforms second screen behavior into deeper engagement, social amplification, and measurable revenue.

JOIN THE AiFi^® REVOLUTION IN SOUND

Don’t hesitate to reach out, contact us to learn more about AiFi. We’re here to answer your questions and explore the possibilities together.

BRANDS & PARTNERSHIPS

Our wide array of collaborations includes portable speakers to projectors with top-quality brands. As our AiFi^® Technology continues to be rolled out, these partnerships represent our next steps in delivering outstanding sound experiences and audio connectivity for more and more consumers.

Our current range of products utilizing or developing AiFi capabilities include:

Portable Speakers serving multiple purposes when used together

Portable Projectors combined with Portable Speakers

TVs

Soundbars

Hi-Fi Speakers

POWERING AWARD-WINNING PRODUCTS

AiFi as a technology has been proven in the market with Soundots and our licensing partnerships, garnering a variety of critical acclaim and industry recognitions.

LICENCING OUR AiFi^® TECHNOLOGY

If you have a sound product and want to offer your customers the opportunity to experience the next de facto standard in sound, our AiFi Technology is available for licensing.

Learn more about our AiFi Technology here.

Contact us below for more detailed information on our licensing programs.

JOIN THE AiFi® REVOLUTION IN SOUND

BRANDS & PARTNERSHIPS

POWERING AWARD-WINNING PRODUCTS

LICENCING OUR AiFi® TECHNOLOGY

JOIN THE AiFi^® REVOLUTION IN SOUND

LICENCING OUR AiFi^® TECHNOLOGY