Stories

Turn up Engagement with Social Sound Experiences Sound inside apps is powerful, but most products treat it like background noise. It plays, users half-listen, and nothing really sticks. When we turn sound into a shared experience, it starts to drive emotion, comments, and repeat use. In-app social sound features take listening from “just playing in my headphones” to...

Turn Every Scene Into a Shoppable Moment Second screens are already part of how people watch TV. Folks sit on the couch, stream a show on the big screen, and scroll on their phone at the same time. They search outfits, recipes, locations, and songs the moment they see them on screen. Second-screen, scene-based commerce is about making that behavior smoother and...

Turning Solo Listening Into Shared Sound Moments Shared watching and listening already happens all the time. Friends crowd around a single phone at a summer festival. People put a game on one laptop and everyone leans in. Music drops get played on speakerphone because it is the only option. It works, but it is clumsy and usually sounds bad. Inside streaming apps, we...

Social audio gives brands a rare chance to talk to people, not at them. When friends are listening together, chatting, and reacting in real time, attention is high and walls are down. That is exactly why clumsy ad breaks feel so wrong. They break the mood, pull people out of the conversation, and make trust drop fast. In this article, we walk through how to design...

From Social Listening to Real-Time Social Signals Streaming apps do not have to be passive background noise. Every play, pause, skip, and share can turn into a live signal that helps shape what people hear and see next. When those signals are captured in real time, inside the apps and devices people already use, social listening technology for apps becomes much more...

From Passive Watching to Seamless Shopping Moments Turning viewers into buyers on a second screen sounds great, until the story gets punched in the face by a giant QR code. When people sit down for a summer blockbuster, a long playoff game, or a new streaming premiere, they want to feel the story first. At the same time, they already have a phone in their hand,...

Turn Every Listener Moment Into Revenue Power Shoppable video is crowded. Feeds are noisy, attention is split across phones, TVs, cars, and speakers, and the same formats keep repeating until they blur together. CPMs feel tighter, not bigger, and it takes more effort just to stay in the same place. Audio is where a lot of real life happens. People listen while they...

Turning Passive Listening Into Social Experiences Most streaming apps still treat listening as a private bubble. One person, one phone, one pair of headphones. That might work on a quiet weekday night, but it starts to crack when real life kicks in with graduations, barbecues, spring festivals, and crowded living rooms during big games. People gather, but the sound...

When Every Phone Becomes Part of the Soundstage When sound breaks out of a single speaker, everything about an event changes. A quiet TV in the corner becomes a full-room cheer. A small stage feels bigger. People stop talking over the audio and start reacting to it, together. That is what happens when we turn phones into a mesh sound system. Think about a summer...

From Solo Listening to Shared Streaming Most of us walk around with a powerful speaker in our pocket, but we usually use it for a very small thing. One phone, one listener, tiny sound. When friends get together to share a song or a video, everyone leans over one device, or someone fights with Bluetooth and a single speaker. The moment is shared, but the sound is...

Stop Losing Viewers to the Second Screen Your ad breaks are not working the way your dashboards say they are. Viewers might technically stay in session on your AVOD or FAST service, but their eyes and thumbs have already shifted to the one device you are not controlling: the phone in their hand. The hard truth is simple and uncomfortable: you cannot monetize a...

Remove Engineering Roadblocks to Social Audio Innovation The biggest barrier to innovation in streaming usually is not ideas; it is the engineering backlog. Product sees the opportunity, partnerships are in place, and design has a clear vision, but the audio work gets stuck behind months of core platform priorities. Social listening, watch parties, and interactive...