What is second screen behavior?

Second screen behavior is when viewers use a phone or tablet while watching TV or streaming. For Gen Z and Millennials, it’s now a natural extension of the viewing experience.

How common is second screen use among Gen Z and Millennials?

Very common. 85–89% of Gen Z use a mobile device while watching TV, and over 76% of Gen Z and Millennials say they often or always browse the internet on a second device. Smartphones are the dominant second screen, with ownership near universal.

What do people do on their second screens while watching?

Typical activities include checking social media and messages, looking up show-related info, and shopping links tied to what’s on screen.

Why does second screen behavior matter for streaming platforms?

It’s the norm, not the exception. Managed well, it drives deeper engagement, longer watch time, stronger retention, and new monetization opportunities.

How does Sound Dimension’s AiFi use the second screen?

AiFi turns phones into synchronized speakers, integrating them into the sound experience for social listening, surround sound across devices, and immersive group sessions.

How does AiFi improve engagement instead of causing distraction?

By keeping the phone inside the experience: the second screen becomes a sound extension of the story, reinforcing immersion rather than pulling viewers into competing apps.

Can second screen behavior help content go viral?

Yes. Second screens are where conversations happen. Shared listening and synchronized group moments are inherently social, boosting organic sharing and recommendations.

What monetization opportunities does AiFi unlock?

Premium synchronized live events, upsells for group sound experiences, sponsorships and branded events, plus audience intelligence on participation and session behavior.

How does AiFi help reduce churn?

AiFi makes the phone an extension of the platform, not an exit point. Synchronized sound across devices increases watch time, strengthens social bonds, and lowers churn.

How can I see AiFi in action?

Book a demo with Sound Dimension to experience how AiFi transforms second screen behavior into deeper engagement, social amplification, and measurable revenue.

Ledamöter, VD, ledande befattningshavare och nyckelpersoner tecknar aktier i Sound Dimensions

Sound Dimension AB (”Sound Dimension” eller ”Bolaget”) meddelar att ledamöter, VD, ledande befattningshavare och nyckelpersoner har tecknat aktier i Bolaget, i enlighet med beslutet från den extra bolagsstämma som hölls den 2 juli 2026. Sammanlagt tecknas 5 818 177 aktier till en teckningskurs om 0,44 SEK motsvarande ett värde om totalt ca 2 559 998 SEK.

I enlighet med beslutet från den extra bolagstämma som hölls den 2 juli 2026 har ledamöter, VD, ledande befattningshavare och nyckelpersoner valt att teckna aktier i Sound Dimension. Följande personer har i enlighet med beslutet idag valt att teckna aktier:

Olle Olsson – 2 272 727 aktier
Henrik Nilsson – 795 454 aktier
Martin Sandberg – 454 545 aktier
Rickard Riblom – 454 545 aktier
Robert Thorén – 454 545 aktier
Eddy Cojulun – 454 545 aktier
Björn Walther – 340 909 aktier
Mattias Wachtmeister – 227 272 aktier
Henrik Egertun – 227 272 aktier
Stephanie Watkins – 136 363 aktier

Genom emissionen kommer antalet aktier, efter genomförd registrering, i Bolaget öka med 5 818 177 aktier, från 147 239 422 aktier till 153 057 599 aktier och aktiekapitalet med 58 181,77 SEK, från 1 472 394,22 SEK till 1 530 575,99 SEK. Teckningskursen är beslutad, i enlighet med extra bolagstämman till 0,44 SEK motsvarande ett totalt tecknat belopp om ca 2 559 998 SEK.

”Bolaget befinner sig i ett spännande skede med flera lovande kunddialoger där vi ser en tydlig finansiell potential i det vi bygger. Med kunddialogerna och positiv feedback är det en självklarhet att vara med i denna emission”, säger Rickard Riblom, VD Sound Dimension AB.