What is second screen behavior?

Second screen behavior is when viewers use a phone or tablet while watching TV or streaming. For Gen Z and Millennials, it’s now a natural extension of the viewing experience.

How common is second screen use among Gen Z and Millennials?

Very common. 85–89% of Gen Z use a mobile device while watching TV, and over 76% of Gen Z and Millennials say they often or always browse the internet on a second device. Smartphones are the dominant second screen, with ownership near universal.

What do people do on their second screens while watching?

Typical activities include checking social media and messages, looking up show-related info, and shopping links tied to what’s on screen.

Why does second screen behavior matter for streaming platforms?

It’s the norm, not the exception. Managed well, it drives deeper engagement, longer watch time, stronger retention, and new monetization opportunities.

How does Sound Dimension’s AiFi use the second screen?

AiFi turns phones into synchronized speakers, integrating them into the sound experience for social listening, surround sound across devices, and immersive group sessions.

How does AiFi improve engagement instead of causing distraction?

By keeping the phone inside the experience: the second screen becomes a sound extension of the story, reinforcing immersion rather than pulling viewers into competing apps.

Can second screen behavior help content go viral?

Yes. Second screens are where conversations happen. Shared listening and synchronized group moments are inherently social, boosting organic sharing and recommendations.

What monetization opportunities does AiFi unlock?

Premium synchronized live events, upsells for group sound experiences, sponsorships and branded events, plus audience intelligence on participation and session behavior.

How does AiFi help reduce churn?

AiFi makes the phone an extension of the platform, not an exit point. Synchronized sound across devices increases watch time, strengthens social bonds, and lowers churn.

How can I see AiFi in action?

Book a demo with Sound Dimension to experience how AiFi transforms second screen behavior into deeper engagement, social amplification, and measurable revenue.

Riktad emission delregistrerad på Bolagsverket

Sound Dimension AB:s (publ) (”Sound Dimension”) riktade emission till ledamöter, VD, ledande befattningshavare och nyckelpersoner som kommunicerades i början av juli 2026 har delregistrerats på Bolagsverket. Genom den riktade nyemissionen nyemitterades 5 818 177 aktier. En delregistrering om totalt 5 022 723 aktier har nu genomförts på Bolagsverket. Efter denna delregistrering uppgår det totala antalet […]

Genom den riktade nyemissionen nyemitterades 5 818 177 aktier. En delregistrering om totalt 5 022 723 aktier har nu genomförts på Bolagsverket.

Efter denna delregistrering uppgår det totala antalet aktier i Sound Dimension till 152 262 145 aktier och aktiekapitalet uppgår till 1 522 621,45 SEK.

De resterande 795 454 aktierna förväntas att registreras på Bolagsverket inom kort.

Efter slutlig registrering av den riktade emissionen på Bolagsverket kommer det totala antalet aktier i Sound Dimension uppgå till 153 057 599 aktier och aktiekapitalet uppgå till 1 530 575,99 SEK.