What is second screen behavior?

Second screen behavior is when viewers use a phone or tablet while watching TV or streaming. For Gen Z and Millennials, it’s now a natural extension of the viewing experience.

How common is second screen use among Gen Z and Millennials?

Very common. 85–89% of Gen Z use a mobile device while watching TV, and over 76% of Gen Z and Millennials say they often or always browse the internet on a second device. Smartphones are the dominant second screen, with ownership near universal.

What do people do on their second screens while watching?

Typical activities include checking social media and messages, looking up show-related info, and shopping links tied to what’s on screen.

Why does second screen behavior matter for streaming platforms?

It’s the norm, not the exception. Managed well, it drives deeper engagement, longer watch time, stronger retention, and new monetization opportunities.

How does Sound Dimension’s AiFi use the second screen?

AiFi turns phones into synchronized speakers, integrating them into the sound experience for social listening, surround sound across devices, and immersive group sessions.

How does AiFi improve engagement instead of causing distraction?

By keeping the phone inside the experience: the second screen becomes a sound extension of the story, reinforcing immersion rather than pulling viewers into competing apps.

Can second screen behavior help content go viral?

Yes. Second screens are where conversations happen. Shared listening and synchronized group moments are inherently social, boosting organic sharing and recommendations.

What monetization opportunities does AiFi unlock?

Premium synchronized live events, upsells for group sound experiences, sponsorships and branded events, plus audience intelligence on participation and session behavior.

How does AiFi help reduce churn?

AiFi makes the phone an extension of the platform, not an exit point. Synchronized sound across devices increases watch time, strengthens social bonds, and lowers churn.

How can I see AiFi in action?

Book a demo with Sound Dimension to experience how AiFi transforms second screen behavior into deeper engagement, social amplification, and measurable revenue.

AiFi IMPACT CALCULATOR

Curious how much revenue AiFi can generate for your streaming platform?
Use this simple calculator to model the impact based on your own subscriber base and usage assumptions.

AiFi enables social listening experiences. Even when only a small percent of users try it and only a few sessions are shared, the network effect can create meaningful subscriber growth and recurring revenue.

The calculator shows:
• how many users participate,
• how many sessions are created,
• total impressions generated,
• new paying subscribers, and
• annual recurring revenue growth driven by AiFi.

Use this tool to understand how even small-scale AiFi adoption can deliver measurable impact.

How to use the calculator

Enter your total number of subscribers.
Adjust the AIFI users to see how many people you want to invite to test AiFi.
Set an conversion rate to estimate how many will try it.
Choose how many sessions per user per year you expect.
Enter how many people each session typically reaches or is shared with.
Set your expected conversion rate from exposure to paying subscribers.
Add your monthly subscription price.

AiFi Impact Calculator

Adjust the sliders and fields to estimate the yearly revenue impact of AiFi for your streaming service.

Total subscribers Example: 1,000,000

AiFi users (percent of subscribers invited to try AIFI) Example: 5 percent

Conversion rate (percent that were invited as a speaker and became a new user) Example: 10 percent

Sessions per user per year How often an average AiFi user hosts a session

Shares per session How many people each AiFi session reaches

Conversion rate from exposure to paid subscriber Percent of exposed people who become paying subscribers

Monthly subscription price (dollars) Example: 7.99

Key results

AiFi users participating 0

Total AiFi sessions per year 0

Social impressions generated 0

New paying subscribers 0

Annual revenue impact $0

This is recurring yearly revenue generated from only a small share of your users using AiFi occasionally.

Virality multiplier 0

Impressions per AiFi user per year

Stream smarter. Sound better.

AiFi IMPACT CALCULATOR

How to use the calculator

AiFi Impact Calculator

Key results

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