What is second screen behavior?

Second screen behavior is when viewers use a phone or tablet while watching TV or streaming. For Gen Z and Millennials, it’s now a natural extension of the viewing experience.

How common is second screen use among Gen Z and Millennials?

Very common. 85–89% of Gen Z use a mobile device while watching TV, and over 76% of Gen Z and Millennials say they often or always browse the internet on a second device. Smartphones are the dominant second screen, with ownership near universal.

What do people do on their second screens while watching?

Typical activities include checking social media and messages, looking up show-related info, and shopping links tied to what’s on screen.

Why does second screen behavior matter for streaming platforms?

It’s the norm, not the exception. Managed well, it drives deeper engagement, longer watch time, stronger retention, and new monetization opportunities.

How does Sound Dimension’s AiFi use the second screen?

AiFi turns phones into synchronized speakers, integrating them into the sound experience for social listening, surround sound across devices, and immersive group sessions.

How does AiFi improve engagement instead of causing distraction?

By keeping the phone inside the experience: the second screen becomes a sound extension of the story, reinforcing immersion rather than pulling viewers into competing apps.

Can second screen behavior help content go viral?

Yes. Second screens are where conversations happen. Shared listening and synchronized group moments are inherently social, boosting organic sharing and recommendations.

What monetization opportunities does AiFi unlock?

Premium synchronized live events, upsells for group sound experiences, sponsorships and branded events, plus audience intelligence on participation and session behavior.

How does AiFi help reduce churn?

AiFi makes the phone an extension of the platform, not an exit point. Synchronized sound across devices increases watch time, strengthens social bonds, and lowers churn.

How can I see AiFi in action?

Book a demo with Sound Dimension to experience how AiFi transforms second screen behavior into deeper engagement, social amplification, and measurable revenue.

Cinema Sound, Anywhere

Sound Dimensino is at NAB 2026. We are showing the world how to bring the cinema experience to the living room, or the backyard, using only the devices your audience already owns.

Close the Gap Between Content and Commerce

AiFi synchronizes the TV with every smartphone and Bluetooth speaker in the room, turning them into a spatially aware, multi-point surround system. By automatically assigning channels and correcting for latency in real-time, we bridge the gap between “standard” mobile audio and “immersive” home theater. For streaming platforms, this means you can offer a premium, room-filling soundstage to every subscriber, regardless of their hardware setup.

Officially launching at NAB 2026, AiFi Scene Commerce allows streaming platforms to trigger real-time, context-aware offers directly on the viewer’s smartphone while it’s connected as a synchronized speaker. By turning audio engagement into a verified, session-aware node, you can move beyond passive ad impressions and deliver measurable, in-hand calls to action at the peak of user engagement. It is a new premium inventory tier that increases ARPU without increasing ad load.

Stream smarter. Sound better.

Cinema Sound, Anywhere

Sound Dimensino is at NAB 2026. We are showing the world how to bring the cinema experience to the living room, or the backyard, using only the devices your audience already owns.

Close the Gap Between Content and Commerce

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