What is second screen behavior?

Second screen behavior is when viewers use a phone or tablet while watching TV or streaming. For Gen Z and Millennials, it’s now a natural extension of the viewing experience.

How common is second screen use among Gen Z and Millennials?

Very common. 85–89% of Gen Z use a mobile device while watching TV, and over 76% of Gen Z and Millennials say they often or always browse the internet on a second device. Smartphones are the dominant second screen, with ownership near universal.

What do people do on their second screens while watching?

Typical activities include checking social media and messages, looking up show-related info, and shopping links tied to what’s on screen.

Why does second screen behavior matter for streaming platforms?

It’s the norm, not the exception. Managed well, it drives deeper engagement, longer watch time, stronger retention, and new monetization opportunities.

How does Sound Dimension’s AiFi use the second screen?

AiFi turns phones into synchronized speakers, integrating them into the sound experience for social listening, surround sound across devices, and immersive group sessions.

How does AiFi improve engagement instead of causing distraction?

By keeping the phone inside the experience: the second screen becomes a sound extension of the story, reinforcing immersion rather than pulling viewers into competing apps.

Can second screen behavior help content go viral?

Yes. Second screens are where conversations happen. Shared listening and synchronized group moments are inherently social, boosting organic sharing and recommendations.

What monetization opportunities does AiFi unlock?

Premium synchronized live events, upsells for group sound experiences, sponsorships and branded events, plus audience intelligence on participation and session behavior.

How does AiFi help reduce churn?

AiFi makes the phone an extension of the platform, not an exit point. Synchronized sound across devices increases watch time, strengthens social bonds, and lowers churn.

How can I see AiFi in action?

Book a demo with Sound Dimension to experience how AiFi transforms second screen behavior into deeper engagement, social amplification, and measurable revenue.

TURN EVERY SONG INTO A SHARED EXPERIENCE

AIFI for Music Streaming

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Try AIFI for Music

AI-powered social listening technology that transforms music streaming into
something unforgettable: more engaging, viral, and sticky. AiFi music streaming technology helps your platform grow.

Reinventing the Way the World Listens to Music

Today’s streaming platforms are optimized for individual listening. AIFI changes that. By synchronizing devices into one shared surround-sound experience, AIFI makes music social again – driving retention, acquisition, and new opportunities for growth.

The result: music that’s no longer confined to headphones. It’s shared, amplified, and remembered.

Why Streaming Platforms Choose AiFi music streaming technology

Shared Listening, Anywhere. AIFI turns multiple devices into a single, synchronized speaker system.

Families listen together in the back yard.
Friends gather around playlists in the park.
Communities create soundscapes in real time.

The result: music that’s no longer confined to headphones. It’s shared, amplified, and remembered.

Retention That Lasts

When music becomes an experience, listeners keep coming back.

Increase daily active users (DAU) with sticky, shared features.
Boost session time as users connect in groups.
Drive loyalty by delivering more than just audio.

Built for Virality

Social features fuel organic growth.

One-click invites let friends join instantly.
Shared sessions become natural word-of-mouth moments.
Viral loops embedded in the listening experience.

Try AiFi Music – Experience Shared Surround Sound

Turn Any Device Into a Shared Music Experience

How it works:

Open the app on your device.
Start or join a jam session.
Sync automatically with AiFi technology.
Play the same song together in perfect harmony.

Why you’ll love it:

Create surround-sound music using friends’ devices.
Perfect sync with no lag.
Easy setup—just tap and play.
Works anywhere: home, parties, or on the go.

Fill in the form to get your instant download link.

Seamless Integration

AIFI is designed for streaming platforms at scale.

Lightweight SDK/API integration.
Works across mobile, desktop, and connected devices.
No extra hardware required—just pure software innovation.

Live Demo

The Value of AIFI for Music Streaming

Retention: More reasons for users to stay.
Engagement: Active, social listening over passive consumption.
Acquisition: Friends invite friends—your growth flywheel spins faster.
Differentiation: Stand out in a crowded market with a unique, emotional feature.

Get Started Now

How It Works

Integrate AIFI into your platform.
Users press play, their devices sync instantly.
Shared listening unfolds, surround sound, social interaction, and unforgettable moments.
Engagement grows, alongside retention, virality, and revenue.

Frequently Asked Questions

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How does AiFi connect devices?

AiFi unites mobile phones into a seamless network by intelligently combining Bluetooth, WiFi, and mobile data (3G/4G/5G). On their own, these technologies fall short, Bluetooth drops out, WiFi is inconsistent, and mobile networks lag. AiFi eliminates those limits, ensuring rock-solid multi-device playback.

Why does AiFi sound better than a single device?

More power: One phone speaker can’t fill a space but several together create a powerful, room-filling effect.
Spatial sound: Multiple devices project audio from different directions, recreating a natural, immersive environment.
Balanced volume: Instead of one device straining at max volume (and distorting), multiple devices share the load at mid-level, producing cleaner, richer sound.

How does AiFi keep playback in sync?

Devices detect their positions and build a 3D spatial map. AiFi distributes channels accordingly, so sound comes from the correct direction, just like an orchestra pit.

Can AiFi create stereo and 3D sound?

Yes. AiFi technology can transform ordinary speakers into a coordinated sound system. By synchronizing multiple devices, AiFi enables true stereo playback as well as immersive 3D and surround sound experiences. This means listeners don’t need special hardware, AiFi uses the speakers people already have to create a rich, spatial audio environment.

What happens if people move around?

AiFi adapts instantly. If a phone moves from left to right, it automatically becomes the right channel, while others adjust around it. The result: sound that always feels natural, no matter how the group shifts.

How does AiFi handle different hardware?

Not all devices are built alike. Some have stronger bass, others sharper treble. AiFi applies hardware-dependent EQ, synchronizing frequencies across all devices. Instead of a messy clash of sounds, you get a coherent, unified soundscape.

What’s the end result?

Natural, powerful, social sound. The more devices you add, the better it gets, stronger sound together.

Stream smarter. Sound better.