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Building Direct-to-Consumer TV Shopping Tech That Respects Viewers

Building Direct-to-Consumer TV Shopping Tech That Respects Viewers

by Stephanie Watkinns | Oct 21, 2026 | Articles

Direct-to-consumer TV shopping technology can make holiday product discovery feel timely and useful, but it should never take over the show. As Black Friday, Cyber Monday, and gift-buying campaigns get closer, streaming services have a chance to connect entertainment...
When to Consider a Hardware-Agnostic Audio Engine for Streaming

When to Consider a Hardware-Agnostic Audio Engine for Streaming

by Stephanie Watkinns | Oct 14, 2026 | Articles

Turn Existing Devices Into a Shared Streaming Sound System A more immersive streaming experience does not have to begin with a new speaker, set-top box, or proprietary device. We see an opportunity for platforms to create shared sound using phones, tablets, and...
What to Expect From Second-Screen Ad Synchronization in Live Streams

What to Expect From Second-Screen Ad Synchronization in Live Streams

by Stephanie Watkinns | Oct 7, 2026 | Articles

Live advertising works best when it feels connected to the moment viewers are already watching. With second-screen ad synchronization, we can help platforms bring a relevant offer, prompt, or product detail to a companion device at the right time, rather than dropping...
Software-Based Surround Sound Vs Hardware for Streaming Apps

Software-Based Surround Sound Vs Hardware for Streaming Apps

by Stephanie Watkinns | Sep 30, 2026 | Articles

Streaming apps can make shared viewing feel more connected when sound moves beyond one TV speaker. A software-based surround sound solution gives viewers a way to share audio across devices they already use, helping a movie night, live match, or season finale feel...
The intelligibility gap the EAA doesn’t close

The intelligibility gap the EAA doesn’t close

by Stephanie Watkinns | Sep 24, 2026 | Uncategorized

When the European Accessibility Act took effect in June 2025, it set a new floor for digital inclusion. Broadcasters and streaming platforms moved fast on the checklist. Subtitles are standard now. Audio description is working its way into more release pipelines. But...
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