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Software-Based Surround Sound Vs Hardware for Streaming Apps

Software-Based Surround Sound Vs Hardware for Streaming Apps

by Stephanie Watkinns | Sep 30, 2026 | Articles

Streaming apps can make shared viewing feel more connected when sound moves beyond one TV speaker. A software-based surround sound solution gives viewers a way to share audio across devices they already use, helping a movie night, live match, or season finale feel...
QR Codes Vs in-Hand Calls to Action for Connected TV Ads

QR Codes Vs in-Hand Calls to Action for Connected TV Ads

by Stephanie Watkinns | Sep 23, 2026 | Articles

Connected TV ads can hold attention, but attention does not always turn into action. When viewers need to grab a phone, point a camera at the TV, and hope a QR code works, the moment can slip away. We believe the better approach is to make the next step feel as...
Accessibility Best Practices for AiFi Companion Commerce

Accessibility Best Practices for AiFi Companion Commerce

by Stephanie Watkinns | Sep 23, 2026 | Articles

Accessibility Best Practices for AiFi Companion Commerce Accessibility belongs at the start of synchronized mobile-to-TV shopping, not at the end as a compliance task. A scene-specific offer only works when every viewer can notice it, understand it, and act on it...
Accessibility Guide and Best Practices for AiFi Multisound

Accessibility Guide and Best Practices for AiFi Multisound

by Stephanie Watkinns | Sep 16, 2026 | Articles

Accessibility Guide and Best Practices for AiFi Multisound Multiview and whip-around sports streams make it easy to watch several live events at once. The hard part is audio: one shared feed for the whole screen can leave viewers struggling to follow the game they...
Why Your Streaming App Needs Real-Time AI Audio Optimization

Why Your Streaming App Needs Real-Time AI Audio Optimization

by Stephanie Watkinns | Sep 9, 2026 | Articles

Streaming apps that ignore sound quality lose attention, plain and simple. When audio feels weak, harsh, or hard to hear, people switch to something else, even if the content is great. Real-time AI audio optimization fixes that by tuning sound in the moment so every...
Accessibility Best Practices for AiFi-Powered Apps

Accessibility Best Practices for AiFi-Powered Apps

by Stephanie Watkinns | Sep 8, 2026 | Articles

Make Every Shared Audio Moment Easier to Enjoy Accessibility should shape an AiFi-powered app from the first design conversation. When sound moves across phones, tablets, and speakers, every listener needs a clear way to find content, understand what is playing, and...
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