by Stephanie Watkinns | Oct 21, 2026 | Articles
Direct-to-consumer TV shopping technology can make holiday product discovery feel timely and useful, but it should never take over the show. As Black Friday, Cyber Monday, and gift-buying campaigns get closer, streaming services have a chance to connect entertainment...
by Stephanie Watkinns | Oct 14, 2026 | Articles
Turn Existing Devices Into a Shared Streaming Sound System A more immersive streaming experience does not have to begin with a new speaker, set-top box, or proprietary device. We see an opportunity for platforms to create shared sound using phones, tablets, and...
by Stephanie Watkinns | Oct 7, 2026 | Articles
Live advertising works best when it feels connected to the moment viewers are already watching. With second-screen ad synchronization, we can help platforms bring a relevant offer, prompt, or product detail to a companion device at the right time, rather than dropping...
by Stephanie Watkinns | Sep 30, 2026 | Articles
Streaming apps can make shared viewing feel more connected when sound moves beyond one TV speaker. A software-based surround sound solution gives viewers a way to share audio across devices they already use, helping a movie night, live match, or season finale feel...
by Stephanie Watkinns | Sep 23, 2026 | Articles
Connected TV ads can hold attention, but attention does not always turn into action. When viewers need to grab a phone, point a camera at the TV, and hope a QR code works, the moment can slip away. We believe the better approach is to make the next step feel as...
by Stephanie Watkinns | Sep 23, 2026 | Articles
Accessibility Best Practices for AiFi Companion Commerce Accessibility belongs at the start of synchronized mobile-to-TV shopping, not at the end as a compliance task. A scene-specific offer only works when every viewer can notice it, understand it, and act on it...
