What is second screen behavior?

Second screen behavior is when viewers use a phone or tablet while watching TV or streaming. For Gen Z and Millennials, it’s now a natural extension of the viewing experience.

How common is second screen use among Gen Z and Millennials?

Very common. 85–89% of Gen Z use a mobile device while watching TV, and over 76% of Gen Z and Millennials say they often or always browse the internet on a second device. Smartphones are the dominant second screen, with ownership near universal.

What do people do on their second screens while watching?

Typical activities include checking social media and messages, looking up show-related info, and shopping links tied to what’s on screen.

Why does second screen behavior matter for streaming platforms?

It’s the norm, not the exception. Managed well, it drives deeper engagement, longer watch time, stronger retention, and new monetization opportunities.

How does Sound Dimension’s AiFi use the second screen?

AiFi turns phones into synchronized speakers, integrating them into the sound experience for social listening, surround sound across devices, and immersive group sessions.

How does AiFi improve engagement instead of causing distraction?

By keeping the phone inside the experience: the second screen becomes a sound extension of the story, reinforcing immersion rather than pulling viewers into competing apps.

Can second screen behavior help content go viral?

Yes. Second screens are where conversations happen. Shared listening and synchronized group moments are inherently social, boosting organic sharing and recommendations.

What monetization opportunities does AiFi unlock?

Premium synchronized live events, upsells for group sound experiences, sponsorships and branded events, plus audience intelligence on participation and session behavior.

How does AiFi help reduce churn?

AiFi makes the phone an extension of the platform, not an exit point. Synchronized sound across devices increases watch time, strengthens social bonds, and lowers churn.

How can I see AiFi in action?

Book a demo with Sound Dimension to experience how AiFi transforms second screen behavior into deeper engagement, social amplification, and measurable revenue.

Press releases (in Swedish)

Riktad emission delregistrerad på Bolagsverket

01-10-2025 Regulatorisk

Sound Dimension AB:s (publ) (”Sound Dimension”) riktade emission som kommunicerades i maj 2025 har delregistrerats på Bolagsverket.

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Sound Dimension AB:s delårsrapport för andra kvartalet 2025

22-08-2025 Regulatorisk

Perioden 1 april – 30 juni 2025

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Sound Dimension åter på ordinarie lista på Spotlight Stock Market

07-08-2025 Icke-regulatorisk

Sound Dimension AB meddelar idag att bolagets aktie återförs till Spotlight Stock Markets ordinarie lista, med första handelsdag den 7 augusti 2025.

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Rättelse: Kommuniké från extra bolagsstämma (tillika andra kontrollstämma) i Sound Dimension AB

06-08-2025 Regulatorisk

Den 29 juli 2025, hölls extra bolagsstämma (tillika andra kontrollstämma) i Sound Dimension AB. Nedan följer en sammanfattning av de beslut som fattades. Besluten fattades med erforderlig majoritet. Rättelsen avser att förtydliga att det egna kapitalet återställts.

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Det är dags för en revolution inom ljud

Riktad emission delregistrerad på Bolagsverket

Sound Dimension AB:s delårsrapport för andra kvartalet 2025

Sound Dimension åter på ordinarie lista på Spotlight Stock Market

Rättelse: Kommuniké från extra bolagsstämma (tillika andra kontrollstämma) i Sound Dimension AB

Prenumerera på våra utskick

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