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Should Your Streaming App Offer Portable Surround Sound?

Should Your Streaming App Offer Portable Surround Sound?

by Stephanie Watkinns | Jul 12, 2026 | Articles

Portable surround sound is no longer a wild idea. With the right tools, your streaming app can turn everyday phones and speakers into a shared, cinema-like experience almost anywhere your users go. This matters because your audience is already watching your best...
Designing in-App Social Sound Features That Actually Get Used

Designing in-App Social Sound Features That Actually Get Used

by Stephanie Watkinns | Jul 5, 2026 | Articles

Turn up Engagement with Social Sound Experiences Sound inside apps is powerful, but most products treat it like background noise. It plays, users half-listen, and nothing really sticks. When we turn sound into a shared experience, it starts to drive emotion, comments,...
Second-Screen Commerce Infrastructure: Real-Time Streaming

Second-Screen Commerce Infrastructure: Real-Time Streaming

by Stephanie Watkinns | Jun 28, 2026 | Articles

Turn Every Scene Into a Shoppable Moment Second screens are already part of how people watch TV. Folks sit on the couch, stream a show on the big screen, and scroll on their phone at the same time. They search outfits, recipes, locations, and songs the moment they see...
UX Patterns for Opt-In Shared Soundscapes in Streaming Apps Without Mesh Audio

UX Patterns for Opt-In Shared Soundscapes in Streaming Apps Without Mesh Audio

by Stephanie Watkinns | Jun 21, 2026 | Articles

Turning Solo Listening Into Shared Sound Moments Shared watching and listening already happens all the time. Friends crowd around a single phone at a summer festival. People put a game on one laptop and everyone leans in. Music drops get played on speakerphone because...
Opt-In Product Mentions in Social Audio: Disclosure, Measurement, Brand Safety

Opt-In Product Mentions in Social Audio: Disclosure, Measurement, Brand Safety

by Stephanie Watkinns | Jun 14, 2026 | Articles

Social audio gives brands a rare chance to talk to people, not at them. When friends are listening together, chatting, and reacting in real time, attention is high and walls are down. That is exactly why clumsy ad breaks feel so wrong. They break the mood, pull people...
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