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Measuring Audio-Triggered Second-Screen Commerce

Measuring Audio-Triggered Second-Screen Commerce

by Stephanie Watkinns | Aug 2, 2026 | Articles

Audio-triggered mobile commerce turns sound into a direct path to purchase. A song hook, a voice line in a TV spot, or a short audio cue at a festival can shift a listener from passive attention to quick action on their phone. To make that work at scale, brands need...
When Phones Become the Remote for Context-Aware Commerce

When Phones Become the Remote for Context-Aware Commerce

by Stephanie Watkinns | Jul 26, 2026 | Articles

Your Phone Just Became the Storefront Phones are already in our hands any time we watch something. We scroll, we chat, we look things up while a show or stream is playing in front of us. That quiet habit is about to become the bridge between what we watch and what we...
Understanding Software-Only Shoppable TV Solutions

Understanding Software-Only Shoppable TV Solutions

by Stephanie Watkinns | Jul 19, 2026 | Articles

Viewers do not just want to watch anymore; they want to act. When someone sees a jersey during a big match or a speaker setup in a music show, they expect to be able to buy it on the spot, without hunting for a phone or scanning a tiny code. That is what a...
Should Your Streaming App Offer Portable Surround Sound?

Should Your Streaming App Offer Portable Surround Sound?

by Stephanie Watkinns | Jul 12, 2026 | Articles

Portable surround sound is no longer a wild idea. With the right tools, your streaming app can turn everyday phones and speakers into a shared, cinema-like experience almost anywhere your users go. This matters because your audience is already watching your best...
Designing in-App Social Sound Features That Actually Get Used

Designing in-App Social Sound Features That Actually Get Used

by Stephanie Watkinns | Jul 5, 2026 | Articles

Turn up Engagement with Social Sound Experiences Sound inside apps is powerful, but most products treat it like background noise. It plays, users half-listen, and nothing really sticks. When we turn sound into a shared experience, it starts to drive emotion, comments,...
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