by Stephanie Watkinns | Jul 5, 2026 | Articles
Turn up Engagement with Social Sound Experiences Sound inside apps is powerful, but most products treat it like background noise. It plays, users half-listen, and nothing really sticks. When we turn sound into a shared experience, it starts to drive emotion, comments,...
by Stephanie Watkinns | Jun 28, 2026 | Articles
Turn Every Scene Into a Shoppable Moment Second screens are already part of how people watch TV. Folks sit on the couch, stream a show on the big screen, and scroll on their phone at the same time. They search outfits, recipes, locations, and songs the moment they see...
by Stephanie Watkinns | Jun 21, 2026 | Articles
Turning Solo Listening Into Shared Sound Moments Shared watching and listening already happens all the time. Friends crowd around a single phone at a summer festival. People put a game on one laptop and everyone leans in. Music drops get played on speakerphone because...
by Stephanie Watkinns | Jun 14, 2026 | Articles
Social audio gives brands a rare chance to talk to people, not at them. When friends are listening together, chatting, and reacting in real time, attention is high and walls are down. That is exactly why clumsy ad breaks feel so wrong. They break the mood, pull people...
by Stephanie Watkinns | Jun 7, 2026 | Articles
From Social Listening to Real-Time Social Signals Streaming apps do not have to be passive background noise. Every play, pause, skip, and share can turn into a live signal that helps shape what people hear and see next. When those signals are captured in real time,...
by Stephanie Watkinns | May 31, 2026 | Articles
From Passive Watching to Seamless Shopping Moments Turning viewers into buyers on a second screen sounds great, until the story gets punched in the face by a giant QR code. When people sit down for a summer blockbuster, a long playoff game, or a new streaming...
