What is second screen behavior?

Second screen behavior is when viewers use a phone or tablet while watching TV or streaming. For Gen Z and Millennials, it’s now a natural extension of the viewing experience.

How common is second screen use among Gen Z and Millennials?

Very common. 85–89% of Gen Z use a mobile device while watching TV, and over 76% of Gen Z and Millennials say they often or always browse the internet on a second device. Smartphones are the dominant second screen, with ownership near universal.

What do people do on their second screens while watching?

Typical activities include checking social media and messages, looking up show-related info, and shopping links tied to what’s on screen.

Why does second screen behavior matter for streaming platforms?

It’s the norm, not the exception. Managed well, it drives deeper engagement, longer watch time, stronger retention, and new monetization opportunities.

How does Sound Dimension’s AiFi use the second screen?

AiFi turns phones into synchronized speakers, integrating them into the sound experience for social listening, surround sound across devices, and immersive group sessions.

How does AiFi improve engagement instead of causing distraction?

By keeping the phone inside the experience: the second screen becomes a sound extension of the story, reinforcing immersion rather than pulling viewers into competing apps.

Can second screen behavior help content go viral?

Yes. Second screens are where conversations happen. Shared listening and synchronized group moments are inherently social, boosting organic sharing and recommendations.

What monetization opportunities does AiFi unlock?

Premium synchronized live events, upsells for group sound experiences, sponsorships and branded events, plus audience intelligence on participation and session behavior.

How does AiFi help reduce churn?

AiFi makes the phone an extension of the platform, not an exit point. Synchronized sound across devices increases watch time, strengthens social bonds, and lowers churn.

How can I see AiFi in action?

Book a demo with Sound Dimension to experience how AiFi transforms second screen behavior into deeper engagement, social amplification, and measurable revenue.

Press releases (in Swedish)

Sound Dimension Launches AiFi Scene Commerce

03-03-2026 Icke-regulatorisk

Sound Dimension, the developer of device-synchronization technology, today announced the launch of AiFi Scene Commerce. The product addresses the video streaming industry’s need to increase advertisement revenue by linking the television screen directly to the viewer’s smartphone. This allows platforms to trigger real-time, scene-specific offers without stopping the show.

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Webbsändning med Sound Dimension fredag 20 februari 2026

12-02-2026 Icke-regulatorisk

Sound Dimension AB (publ) bjuder in aktieägare, investerare och analytiker till en direktsänd webbkonferens fredagen den 20 februari 2026, klockan 12:00. Presentationen sker i samband med offentliggörandet av bolagets bokslutskommuniké.

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Sound Dimension åter på ordinarie lista på Spotlight Stock Market

07-08-2025 Icke-regulatorisk

Sound Dimension AB meddelar idag att bolagets aktie återförs till Spotlight Stock Markets ordinarie lista, med första handelsdag den 7 augusti 2025.

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Sound Dimension rekryterar Stephanie Watkins som Head of Growth

04-07-2025 Icke-regulatorisk

Kommer från att driva försäljning mot streamingtjänster. Lång erfarenhet med att skala startups inom streaming, media och AI.

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Pressreleaser

Det är dags för en revolution inom ljud

Sound Dimension Launches AiFi Scene Commerce

Webbsändning med Sound Dimension fredag 20 februari 2026

Sound Dimension åter på ordinarie lista på Spotlight Stock Market

Sound Dimension rekryterar Stephanie Watkins som Head of Growth

Prenumerera på våra utskick

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